Comments on: The Signage on the Wall http://www.brotherscrow.com/2008/01/09/the-signage-on-the-wall/ Random stuff from David and John Tue, 06 Jan 2009 13:10:37 +0000 http://wordpress.org/?v=2.7 hourly 1 By: David Weinfeld http://www.brotherscrow.com/2008/01/09/the-signage-on-the-wall/comment-page-1/#comment-24 David Weinfeld Thu, 10 Jan 2008 14:02:34 +0000 http://www.brotherscrow.com/2008/01/09/the-signage-on-the-wall/#comment-24 I could not agree with you more. As someone who is also active within the digital signage industry, I am biased as to the power and benefits of the medium. It's crucial for people deploying networks to understand the importance of the right content: Content that engages consumers and creates conversations. The flexibility and targeting power of digital signage needs to be leveraged beyond people just putting up screens to garner eye balls. Digital signage offers so much more than that. Through mobile phone, touch, and gesture interactivity, we can open up dialogues with people while they are outside of their homes. We can use insights into consumer behavior to provide people with messages that they want, and choose, to hear. A wll-thought content strategy that seeks to engage, entertain, and inform is necessary for a successful digital signage network. I could not agree with you more. As someone who is also active within the digital signage industry, I am biased as to the power and benefits of the medium. It’s crucial for people deploying networks to understand the importance of the right content: Content that engages consumers and creates conversations.

The flexibility and targeting power of digital signage needs to be leveraged beyond people just putting up screens to garner eye balls. Digital signage offers so much more than that.

Through mobile phone, touch, and gesture interactivity, we can open up dialogues with people while they are outside of their homes. We can use insights into consumer behavior to provide people with messages that they want, and choose, to hear. A wll-thought content strategy that seeks to engage, entertain, and inform is necessary for a successful digital signage network.

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